I recently came across an interesting article on #DigitalPsychology. Here's an excerpt from the article that conveys the crux of it.
Quote
"So when it comes to advertising — if advertisements are based on psychographics it is hard to argue that the decision to purchase something is a free choice — in effect we are being controlled and manipulated through the exploitation of our psychology which is why I used the term Digital Psychology in the title of this article."
Unquote
Advancement in technology, #NeuroScience and availability of customer level data, has changed the game for #DirectMarketing.
Today successful companies are applying these 3 things for their cross sell Campaigns
1. What to Sell: #AnalyticsPropensity models help identify potential customer base who have high likelihood to buy the product that the company offer.
2. How to Pitch: Intelligence about a customer's likelihood to buy, doesn't mean he/she will buy your Brand. So #Psychographic #Segmentation on analytical propensity base.
3. How to convey your story in 6 Seconds: Customer has reducing attention span. So by applying #BehaviouralEconomics to craft communication for the psychographic Segments that is
- Energy Efficient (easy & quick to comprehend)
- Motivation for a positive responce by exploiting #Behavioural #Biases
Using above approach, helps deliver high ROI for cross sell campaigns
https://blog.usejournal.com/digital-psychology-why-privacy-is-so-important-for-self-determination-5221908b94ea
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