Tell #stories. Do not #advertise

Ever wondered why we are able to recall and narrate the story of Mahabharat and Ramayana written ages ago but not the actionable from a meeting that happened a week ago?

Just imagine, if you have to teach your toddler the value of being honest and never lie, which option will you choose?

#Argument - One should be honest and always speak the truth (never lie) because it's good value.

#StoryTelling - The story of a sheaperd boy who cried wolf and when actually the wolf came, the villagers didn't come to save him.

Here are 3 reasons why storytelling works

1. Stories are more persuasive than arguments

2. Stories that match the belief n values of an individual gets registered in brain and is used as input for action

3. When we communicate using stories, we harness the three power of stories -

a) Stories makes complex emotions and messages easy to understand

b) Stories are easy to remember

c) Stories are easy to recall and share

Here's an interesting article that shows how it's being used by advertisers

https://lnkd.in/fWDkg6S

#behaviouraleconomics #decisions #marketing