Zero Second Branding on Digital

Zero Second Branding on Digital has arrived

6 second exposure is passe. Latest #cognitive research (#Mobile #Cognition #Study) by Mobile Marketing Association proves that customers absorb n takes a decision on mobile ads within 400 milliseconds.

Here's a 4 step framework for #ZeroSecondBranding

1. Use BIG Data (Analytical propensity) to identify audience likely to buy your product

2. Divide this data basis  #BioPersonna into Segments and craft unique story (using personna insights) for each.

3. Tell your story with 80% visual and 20% text

4. Apply #behavioralscience / #nudge Principles to ethically make customers say YES

#digitalcampaigns #marketingstrategies #behav #behaviouraleconomics #mantras #buildingbrands #campaignstrategies #campaignmanagement #bigpicture2019 #bigpicture